Why We Exist
The world is f****d.
The old systems are crumbling unable to address the environmental and social crises of our time. We can no longer put our full faith and trust on the policy makers to make change happen.
Business is the greatest platform for change where purpose can rise above profit & we focus on improving the state of the world.
— Marco Benioff, Chairman & Co-CEO of Salesforce
Business Must, and is Able to Lead the Way
When government stalls, business steps in. Cultural change, scalable innovation, and capital flows follow the private sector. A global shift is need now to support the pioneers driving the creation of business on the path to a more sustainable way forward.
There is a definitive trend that shows the private sector is ready and willing to support new and innovative solutions to the environmental and social challenges we as a global community face.
Private Investments within sustainable & renewable ventures
Data and projections gathered from: OECD/IEA Scenarios, IEA WEO 2024, BNEF/LAC Outlook, UK Climate Finance, BloombergNEF & more.
Capital is Not Being Fully Deployed.
In 2024
$86b
in un-deployed capital “dry powder” was waiting to be invested; dedicated climate venture, growth and infrastructure funds.
CTVC - Sightline's 2024 state of climate funds and dry powder reports
Often idle because of the lack of investment-ready ventures.
Unique Innovation Faces Unique Hurdles
MARKET
FIT
Over 35% of impact startups cite no real product-market fit as the main cause of failure
(Brighter Future Studio, 2023)
BRAND &
ENGAGEMENT
52% of the public suspect companies of overstating sustainability claims
(Better Society, 2023)
BEHAVIOUR
CHANGE
Zero-waste retailers saw a 30% sales drop post-hype, as convenience concerns led consumers back to old habits
(Natural Products Online, 2022)
OPERATIONAL
COMPLEXITY
80% of circular-economy pilots struggled with supply chain management and reverse logistics
(Ellen MacArthur Foundation, 2022)
GREEN
OVERHEAD
More than 50% of consumers say they want to buy green, but only 26% consistently pay the “eco premium”
(Harvard Business Review, 2019)
CAPITAL
MISMATCH
75% of sustainability startups never progress beyond seed funding, unable to meet typical VC return timelines.
(World Economic Forum, 2022)
Turning Principles Into Profit
Treading new ground in sustainable business requires staying true to your vision while applying solid, proven business fundamentals. As a new bread of business designers, strategic thinkers and create makers, we at Insurgent know when to stick to the proven business fundamentals, but also when to forge new tools and processes to support and nurture change–so that we can all prosper.
It’s why we exist.
The Opportunities We Embrace
1.
Creating habitual change
Sustainable businesses need more than awareness—they need behaviour shifts. Whether B2B or B2C, their success hinges on effective communication that changes how people think, act, and buy. Insurgent helps craft the human science and narratives that make these shifts happen.
2.
Balancing operational cost with brand value
Sustainability comes with higher operational costs; supply chains, processes, materials. To reclaim this value, companies need to be seen for their genuine commitment and added expenses need to be recouped in the ethical equity passed to the customer. In brand value. We ensure you gain the recognition, and loyalty, you deserve.
3.
The new rules of engagement.
The world’s flipped—post-truth, post-COVID, post-marketing. The first rule with this new audience? Leave your baggage at the door. They don’t care about slogans or polished mission statements. They care about what you do. Actions, not words. The new mindsets don’t want promises—they want proof. To connect, you’ll need to strip it back, innovate boldly, and show them you’re here to move with the world, not against it.
Ethics We Live and Breathe
We back only ideas that push social or ecological prosperity forward, and we share the upside with the hands that build it. Living-wage suppliers, real-time carbon ledgers, inclusive cap tables, and open-book term sheets are non-negotiables. If a deal forces a trade-off between margin and morality, we pass.
Courageous empathy guides our behaviour. We listen first, challenge hard, own our missteps, and default to radical transparency—every metric, every milestone, out in the daylight. We hire and partner for cognitive diversity, ban ego at the door, and measure success by the trust we keep as much as the value we create. In short: act justly, build boldly, leave the world better than we found it.