The Insurgent Roster

A working roster of founders and operators we represent.

The Roster exists to help serious businesses move through parts of the market that are difficult to reach, easy to misunderstand, and expensive to get wrong.

We Believe

Investment gets you time.
Revenue gets you real leverage.

Capital follows businesses that can be deployed.
Not the other way round.

The Roster is built on a simple conviction:
customers, contracts, and real-world use are what make a business investable.

The Roster

A small, curated group of ventures that we represent into real commercial and institutional conversations.

Representation is literal.

It means we:

  • carry your business into senior conversations inside large corporates, institutions, and public bodies

  • frame it in language buyers, procurement teams, and operators recognise

  • introduce it where there is budget, mandate, and pressure to act

  • stay involved long enough for something to land, or to stop cleanly

Our Access

Through our history, advisory board, and partner network, we have earned access into large organisations across consumer goods, energy, mobility, retail, infrastructure, and finance.

That includes organisations of the scale and complexity of Ford, Unilever, Diageo, Walmart, PwC, Nike, and many more institutions and corporates.

We do not trade on names. We do not promise meetings. We introduce when there is a credible problem to solve, a buyer who can own it, and a realistic path to revenue or deployment.

Diverse Models

The Roster supports businesses across very different routes to market.

Some are working towards supermarket shelves.
Some need distribution partners.
Some sell contracts into enterprise or the public sector.
Some are building platforms, infrastructure, or transformation tools that only work at scale.

The routes differ.
The gatekeepers are familiar.

What matters is whether the business can survive contact with margins, procurement, governance, and scale.

Success Through Network

Entry into the Insurgent Roster is not contingent on any upfront payment, retainer, or financial commitment. Inclusion is preceded by an initial conversation between the Parties to establish mutual fit, clarity of intent, and comfort with the nature of representation described herein.

  • Being on the Roster gives you access to three things, deliberately linked.

    Revenue pathways
    Introductions into organisations that can buy, contract, or deploy at scale.

    Capability
    Senior operators who help shape offers that hold up under commercial and institutional scrutiny.

    Capital
    Alignment with investors once revenue or deployment makes the business legible.

    Capital is treated as an accelerant.
    Not a substitute for traction.

  • Founders at Seed to pre-A who have built something real.

    There is a product.
    There is ambition.
    There is urgency.

    You are not looking for motivation or visibility.
    You are looking for fewer dead ends and more decisions.

    We also work with VC platforms and portfolio teams where good companies need access they cannot credibly create alone.

  • You tell us what you are building and how it is meant to reach the market.
    We have a short, direct conversation.
    If there is alignment, you join the Roster.

    There is no upfront fee.
    There is no obligation to proceed further.

    If a commercial, partnership, or capital outcome emerges, terms are agreed before it lands.

CAPABILITIES

We bolster ventures with the services, talent and senior operators they need to execute. From strategy and product to brand, operations and go-to-market, we step in where capacity is thin and decisions matter, strengthening teams without adding unnecessary weight.

CUSTOMERS

We help ventures reach real customers, not just attention. By connecting builders to live demand inside corporates, institutions and organisations, we turn interest into pilots, partnerships and revenue rather than speculation.

CAPITAL

We help ventures access the right capital at the right time. That means preparing them for investment, connecting them to aligned funds and partners today, and, in the near future, investing directly through our own fund in ventures shaped and validated within the ecosystem.

Who’s Behind the Roster

The Insurgent roster is shaped and stewarded by an advisory board of senior operators, investors, strategists and industry leaders who have built, scaled and governed businesses in the real world. These are people who understand how decisions actually get made inside institutions, how capital really moves, and where good ideas tend to fail when theory meets execution. Their role is not symbolic. They help set the bar for credibility, pressure-test opportunities, and ensure the roster remains focused on work that can genuinely land.

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