Who We Are

{Position} Global Head of Sustainability at Diageo

{Linkedin} kristin-hughes-23662a18

{Bio} Leading its Grain to Glass strategy on decarbonisation, water, nature, and sustainable sourcing. Formerly at the World Economic Forum, she founded the Global Plastic Action Partnership and brings over twenty-five years’ cross-sector experience driving global sustainability transformation.

{Position} Founder at TrueWind

{Linkedin} mark-lyra-324b7

{Bio} Mark is a seasoned leader in energy transition, with expertise in driving sustainable change across industries. With a track record of pioneering initiatives, he has led high-impact projects that blend innovation with sustainability, advancing the future of clean energy and decarbonization strategies.

{Position} Founder of Futurlogic

{Bio} A global brand strategist, creative director, and futurist. Founder of Futurlogic Advanced Concepts, he has led innovation with Aston Martin, NASA, Rolls-Royce, and others, shaping the future of luxury, education, and immersive design. Co-founder, Lewis Latimer Fellowship.

{Position} CEO and Founder at Becoming

{Linkedin} florenceshaffer

{Bio} Florence blends strategy, systems thinking, and design to lead digital transformation at scale. With senior roles at Estée Lauder, Burberry, and Matterport, she’s shaped global operations across tech, luxury, and innovation. She’s now guiding organizations through her own venture, Becoming Co.

{Position} Technologist & Creative Entrepreneur

{Linkedin} alasdair-scott-uk

{Bio} Alasdair brings decades of hands‑on expertise in interactive design, digital innovation, and emerging technologies. As Chief Digital Officer at Mettle and co‑founder of ZAPfactor, he’s shaped multi-platform experiences that bridge creativity with technical precision

{Position} Creative Strategist & Coach

{Linkedin} rrudolf

{Bio} With over two decades in digital and brand experience, Roland leads award-winning creative across Europe. Known for blending strategy with bold execution, he builds immersive, high-impact platforms for global brands.

{Position} Head of Business Strategy

{Linkedin} florenceshaffer

{Bio} Florence blends strategic foresight with operational excellence to drive Insurgent’s growth. With a rich background in tech and digital transformation, she shapes our business direction, aligning vision with execution to fuel innovation, scalability, and market impact.

{Position} CEO & Head of Design

{Linkedin} cyrusvantochwood

{Bio} Cyrus is a visionary design leader with decades of experience driving creative excellence at the intersection of strategy, innovation, and user experience. With a proven track record of shaping bold, transformative brand experiences, he leads Insurgent’s design efforts to create powerful, future-forward solutions that resonate globally.

{Position} Fund Manager

{Linkedin} wladimiro

{Bio} Wladimir is an experienced fund manager with a strong track record in identifying and nurturing high-growth opportunities. With expertise in venture capital and early-stage investments, he applies a hands-on approach to drive value and impact, guiding the strategic direction of Insurgent’s investment initiatives.