How We Work
Conscious Prosperity
This is an insurgency. A rebelion with a purpose and a movement against trying and complacency. We're here to make environmental and socially conscious ideas come to life and prosper. We'll share the blood, sweat an tears along the way.
Non- Negotiable Objectives
Our critical truth is a belief in the ability to find a business synergy between profit and planet. Through experience, smart thinking and a finger on the pulse of what on the horizon, our team and process is built to make this happen without compromise.
Two-Track Methodology
We begin every venture with two critical questions:
1. "Does it make money?" and
2. "Does it make the world better?"
Our dual-track approach aligns profitable business design with measurable impact—two gears, one powerful engine.
Tracking The Impact
Process Validated by Data
We anchor every venture to EarthScore; our independent impact ledger. Before a project clears diligence, its supply chain, carbon load, social equity and circularity metrics are run through EarthScore’s data engine. The resulting scorecard sets hard entry thresholds, tags red-flag gaps, and auto-generates improvement targets baked into founders’ OKRs. Post-investment, ventures rescan quarterly, letting us publish a living dashboard of gains and misses—so investors, teams and the public can see, in black-and-green, that profit is rising only as planet and people metrics do the same.
Who We Partner With
At Insurgent, we work shoulder-to-shoulder with those building the future. Whether you're an early-stage founder with a mission and a prototype, a growing brand stuck just below your next valuation milestone, or an investor holding high-potential impact assets that need traction—we meet you where you are. Our model flexes to suit your needs: strategy sprints, operational lift, brand firepower, or full-scale venture design. We bring the tools, the team, and the tempo to help you grow with purpose and build ventures that thrive—ethically, commercially, and at scale.
Early-Stage Founders on a Mission
You’ve got the spark, vision, urgency, and a business idea rooted in purpose. Maybe you’re still living lean, fuelled by conviction, personal capital, and a few trusted backers. We get it. We’ve been there. Our job is to get you investor-ready, fast. That means building your business model, sharpening your story, and connecting you to the capital networks that match your ambition. It’s all fee-based, designed to preserve your equity and accelerate your path to market.
Momentum-Stage Brands
You’re building something real. You’re in market, with customers and early revenue, or a clear line of sight to it. You’ve proven there’s a market. Now you need the kind of team that can lift you out of the weeds and onto the next growth pathway. We bring sharp strategic support, operational know-how, and brand firepower to help you double (or triple) your value ahead of the next raise. You stay mission-led. We help you scale with gravitas and at tempo.
Impact Portfolios Needing Lift
You’ve already backed the right kind of companies; planet-positive, ethics-aligned, full of promise. But some of them have stalled. Growth has slowed, talent’s stretched thin, and you need real operators to step in. That’s us. We work side by side with founders to rebuild traction, restructure teams, and re-ignite growth so your returns move and the mission holds firm. It’s how we help you protect the upside—and make the impact you set out to achieve.
Our values
In Support of Profit and Planet
Understanding
Empathy is our engine. We listen with attention to people and systems to identify the needs of a multitude of stakeholders, building stronger solutions serving all.
Courage
We aren’t afraid of ruffling feathers. We say and act on what we believe. We create space for bold risks and mistakes, because groundbreaking creation lives at the edge. Failure is how we learn, grow, and spark lasting change.
Reciprocity
We are a collective force, bound by a culture that thrives on connection and collaboration. We bring the ideal of shared and mutual benefit to every system we touch.
Integrity
Trust is sacred. We operate with unwavering transparency, accountability and ironclad governance, standing tall as stewards of both ethical principles and performance.
Tenacity
We are relentless in our pursuit of the extraordinary. We work with persistence and grit to achieve our purpose to its highest potential. We know business.