Becoming

https://www.startbecoming.co/

The Problem

Business glorifies burnout. Where 80-hour weeks are seen as a badge of honor, time spent is rewarded over depth, clarity, or impact. This performative grind culture is burning leaders out and breaking teams down.

The Revolt

Leadership starts with self-awareness.

Becoming embeds ethics, empathy, and inner clarity into the heart of business leaders by forcing them to slow down and take the time to understand their unconscious processes. The better we understand ourselves, the better we serve our teams and the stronger their impact will be.

Becoming isn’t a wellness retreat. It’s a revolt against unconscious leadership. It embeds ethics, empathy, and inner clarity into the heart of business by doing what the old model resists:

  • Slowing down to speed up

  • Facing discomfort instead of outsourcing it

  • Trading performance masks for presence and principle

  • Rewiring the nervous system so leaders respond instead of react

  • Turning inner work (self-mastery) from ‘nice-to-have’ into a non-negotiable skill of the future

  • The courage to make decisions in times of uncertainty

Because when leaders know who they are, their choices cut through the noise.

The Impact

  • Guided 100+ leaders through lasting personal and professional transformation — C-suites, founders, investors, professional athletes

  • 95% of participants stated feeling significantly calmer and clearer under pressure—attributing it to an internal compass and personalized tools cultivated during the program that helped them cut through noise, reduce decision fatigue, and act with grounded clarity

  • Boosted decision-making clarity by up to 200% (self-reported) within 60 days, by addressing unconscious patterns and reducing mental noise

  • Shifted company cultures from performance hustle and false urgency to clear, values-aligned action, creating room for innovation, accountability, and genuine connection

  • Helped founders and exec teams build self-aware, ethically-driven organizations

  • Created a replicable model of ‘Regenerative Leadership’—fusing clarity, responsibility, presence, and elite performance for the future of work

The Alliance

CEO & Founder of Becoming Florence Shaffer, has joined Insurgent as our Head of Business Strategy,

Florence brings a rare combination of strategic sharpness and emotional depth. Her work sits at the intersection of brand, leadership and ethics, helping founders build not just what they do, but how they lead.

At Insurgent, she’s helping architect brand strategies rooted in purpose, presence, and principled growth, ensuring that what we build is bold, dynamic and deeply aligned.

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